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“科技太空舱”——济南金茂绿建科技展厅---HOT Design炽造设计

HOT Design炽造设计

发布日期：2022年11月15日关注度：19209

项目名称
济南金茂绿建科技展厅
设计单位
HOT Design炽造设计
联系邮箱
info@hot-design. co
主持建筑师
王祥、严珂
设计团队
Eve、吴亦欣、霍安、施远、王锦轩
地址
济南市汉峪金谷黄河广场B1层
项目面积
140m2
设计周期
2021年3月-5月
施工周期
2021年8月-2022年2月
数字建造
上海大界机器人（ROBOTICPLUS.AI）
主要材料
白色亚克力、PVC地坪、乳胶漆、软膜天花灯
摄影
刘俊男

HOT炽造工作室完成了一座从概念设计到施工建造极具挑战难度的“科技太空舱”概念展厅项目。

HOT DESIGN has recently completed an exhibition hall named "Technology Space Capsule", which is a very challenging process from conceptual design to construction.

▼金茂绿建科技展厅室内总览
Interior overview of Jinmao Science and Technology Exhibition Hall ©刘俊男

▼金茂绿建科技展厅室内
Interior of Jinmao Science and Technology Exhibition Hall ©刘俊男

展厅设计经历了纯实物展示时代、艺术图文展示时代、声光电屏展示时代以及当下最前沿的智能互动时代的变更与发展，那么在全新的5.0时代，展厅究竟会以怎样的方式更好地呈现其所带来的信息与价值？设计团队在不断探索中认为，展厅5.0时代是在前者的基础上更注重品牌形象的塑造，而本次金茂绿建科技展厅则以实践呼应了设计之初的诉求与创新。

The design of the exhibition hall has undergone the era of pure physical display, the era of artistic graphic display, the era of sound and light screen display, and the current era of cutting-edge intelligent interaction display. In the era of 5.0, how is the exhibition hall going to be? How will the exhibition hall bring the information and value to the audience? After deep researching, HOT Design team believes that the exhibition hall 5.0 era, compare to the former eras, pays more attention to the building of brand image, and this Jinmao Green Building Technology Exhibition Hall reflects the 5.0 era exhibit idea, and echoes the appeal of innovative exhibition experience.

▼金茂绿建科技展厅主入口
Main Entrance of Green building technology experience center ©刘俊男

项目综述
Brief Introduction

项目场地位于济南汉峪金谷CBD区的黄河广场，展厅面积约为140平米，布局方整规矩。展厅隔壁为品牌体系统一化的格力空调科技展厅，如何打造属于金茂绿建科技的品牌特有调性，树立济南地区的旗舰品牌宣传窗口以及与同类竞品品牌差异化的创意展厅，是本次项目设计的核心重点。

The project is located in the Yellow River Square in the CBD area of Hanyu Jingu, Jinan. With the area of 140 square meters, the exhibition hall has a neat and regular layout. Next to it is the Gree air-conditioning technology exhibition hall with a unified brand system. The focus of project is to answer the question of ‘how to create a brand-specific tonality belonging to JINMAO Green Building Technology, establish an outstanding flagship brand image in Jinan, as well as a differentiated exhibition hall’.

▼项目区位Location ©HOT Design炽造设计

金茂绿建展厅旨在展示公司的最前沿科技，例如“新风科技系统”、“光伏产品”、“毛细系统”等，所有设计概念围绕“科技感”、“未来感”出发，结合沉浸式展陈的目标，意在将金茂绿建实力通过极致创意的手法呈现给观者。

JINMAO Green Building Exhibition Hall aims to display JINMAO"s most cutting-edge technologies, such as "fresh air technology system", "photovoltaic products", "capillary system", etc. All design concepts are based on "sense of technology" and "sense of the future". By bringing an immersive exhibit experience, HOT Design team decided to create an exhibition space through the ultimate creative approach.

与此同时，展厅场地均质、面积有限，展品种类繁琐且展陈方式多样，常规的展台+展墙模式容易丧失品牌特色，非常规的“空间型”手法容易导致展厅杂乱繁琐，展陈效果大打折扣，如何保持展陈合理、简洁、高效的同时兼顾品牌专属形象效果塑造，是一次难度不小的挑战。

Since the conventional ‘booth + exhibition wall’ mode is not competitive enough to express the brand characteristics, HOT Design team spent many efforts on exploring a reasonable, concise and efficient solution to JINMAO’s complex needs.

设计概念：“太空舱”
Design Concept：SPACE Capsule

我们希望打造一所充满科技感和沉浸感的联动主题展陈空间。

设计灵感源于科幻电影中关于“太空舱”的展现——太空舱由中央操控台、墙地顶一体化联动显示屏与氛围灯光、AI互动语音等元素构成，意图给观众打造一个前沿且极具效率的科技工作空间。

We hope to create a joint theme exhibition space full of technology and immersion.

The design inspiration comes from the presentation of "space capsules" in sci-fi movies - it is a central console, with the integrated display screen series all around the space. It is an efficient tech workspace composed of ambient lighting, AI interactive voice and other futuristic elements.

▼星球大战游戏场景（图片源于互联网）Scene of STARWAR (Picture from the internet)

▼金茂绿建科技展厅对比效果 Compare to Green building technology experience center ©刘俊男

因此我们希望能够将这样的特点结合在展厅空间中——首先，展厅的形式本身也是一种展品，能够给观众带来沉浸式的氛围感受；

其次，展区以“舱”的形式划分，避免了尺寸有限的场地上由于墙体直接分隔带来的局促与闭塞感，多层次的虚限定带来了观展视线的多重穿透与遮罩，重现了中式园林以小见大、别有洞天的空间感受。

HOT Design team aimed to turn the hall itself to be an exhibit, which can bring immersive atmosphere to the audience;

The exhibition area is divided by several "cabins", which avoids the sense of limit space by using conventional walls. All space is shaped in order to create unique experience which reflect the spirit of Chinese gardens – seeing big space from small entrance.

▼“舱”模式（下图右侧）分隔打破了传统展览分隔（下图左侧）的闭塞性，极大地丰富了空间观展体验 “Cabin”Mode（right picture below）break the sense of closure in tradition exhibition mode（left picture below）, enhance the visit experience ©HOT炽造设计

最后，展览形式摆脱传统展墙+展品的对应式布局，通过主题舱内由低处的操控桌（展台+显示屏）、中部的内嵌式展墙、高处的吊挂式屏幕三位一体联动展览，在增强了探索趣味度的同时，将观众从第三视角转变为第一视角更主动地“掌控”着观展的操控性。

The exhibition mode applies the ‘integrated console (booth + display) at bottom+ built-in exhibition wall in the middle + hanging screen at the top’ space structure, instead of the traditional exhibition ‘wall + exhibits’ mode. In this way, visitors and audience can ‘control’ the manipulation of the exhibition in the first perspective.

▼全方位一体化的“舱”模式展厅 Integrated “cabin” mode showroom ©HOT炽造设计

▼展台与展厅和谐统一 Booths integrated into exhibition space ©HOT炽造设计

设计手法：球体“切割”艺术
Design Method: Sphere Boolean Operation

展厅形态由大小不一的球体相交重叠后负形“切割”而成。

The shape of the exhibition hall is formed by intersecting and overlapping spheres of different sizes and then negatively "cutting" them.

▼金茂绿建科技展厅分解轴测图 Exploded axon diagram ©HOT Design ©HOT炽造设计

▼金茂绿建科技展厅轴测图 Axon diagram ©HOT Design ©HOT炽造设计

展厅分为主次两个出入口，从“入口空间球体”的中心进入，创造一个沉浸式体验的“前奏”。其次通过对空间内球体的小大和位置的组合调控，从而“切割”出主要的观展流线，所有展品沿球体外边缘布置，配合中心的两个大展台以及吊挂显示屏，共同形成了展厅的基础体系。

The exhibition hall is divided into both primary and secondary entrances, entering from the center of the "entrance space sphere", which creates "prelude" of immersive experience. The main exhibition flow are cut through combination of different size and position of the sphere in the space. All exhibits are arranged along the outer edge of the sphere, and together with the two large booths in the center and the hanging display screens - which established the basic system of the exhibition hall.

▼金茂绿建科技展厅入口前厅 Entrance hall of Green building technology experience center ©刘俊男

空间体系
Space System

我们引入了球体作为展陈空间的几何原型，使观展在视觉与听觉上更具沉浸感，所有球体自身即为内容载体，即每一个球体是一个完整的厅。我们先定义两大主展厅，将其他小球体与大展厅球体进行布尔运算，作为主展厅的延伸空间。所有球体外的腔体空间则用于隐藏结构构件和设备系统。

We introduced the sphere as the geometric prototype of the exhibition space to make the exhibition more immersive in vision and hearing. Every sphere is a complete hall. When two main central exhibition halls are defined, the other small spheres are extension space generated through Boolean operations. All cavity spaces outside the sphere are used to hide structural components and equipment systems.

▼不同大小位置的球体切割出展厅空间 Exhibition space cut by various spheres ©HOT炽造设计

▼不同大小位置的球体空间序列关系 Spatial sequence relationship of various spheres ©HOT炽造设计

▼金茂绿建科技展厅的序厅与主厅连贯形成流动空间 Flowing space of entrance hall and preface hall ©刘俊男

完整流线
Circulaltion

整个无隔墙式划分手法得到了自由且完整的空间参观动线，主观展流线贯穿串联了所有球体空间，流线头尾两端则是展厅的入口和出口。

The whole partition-free division method has obtained a free and complete visiting circulation. The circulation runs through and connects all the spherical spaces, and the ends of the flow line are the entrance and exit of the exhibition hall.

▼展厅内两个主厅串联起完成了流线空间 The two main hall connect and complete the circulation ©刘俊男

纯白主题
White Topic

航空舱和科幻电影常常用纯白来体现“未来”与“科技”。我们将整个展厅打造成纯白主题，地面采用白色pvc地坪，主体造型采用8mm厚白色亚克力层叠悬挑，展板、展台以及软装也都统一选用白色饰面，将主题概念的纯粹度推向极致。

Air cabins and science fiction movies often use pure white toreflect "future" and "technology". We made the whole exhibition hall into a pure white theme, the ground is made of white pvc floor, the main body shape is made of 8mm thick white acrylic laminated cantilevers, and the exhibition board, booth and soft decoration are also uniformly selected with white finish, which pushes the purity of the theme concept to the extreme.

▼金茂绿建科技展厅以白色为主题打造科技感氛围 Use white color to make scientific atmosphere ©刘俊男

空间特色
Space Characteristic

我们可以用“洞穴感”和“太空舱”来形容这个空间，球体交线形成的圆弧界面，使人仿佛置身于舱内，结合纯白材料氛围和线性灯光，未来科技感油然而生。

We can use "cave feeling" and "space capsule" to describe this space. The arc interface formed by the intersection of the spheres makes audience feel like they are in the cabin. Combined with the pure white material atmosphere and linear lighting, a sense of future technology emerges spontaneously.

▼ “太空舱”概念展厅所特有的“洞穴感” Cave and space capsule concept ©刘俊男

▼ “洞穴感”剖面Cave Section ©HOT炽造设计

形象窗口
Brand Image Window

位于黄河广场的街角是绝佳的对外展示窗口，我们切出球状空间作为展厅“街角之眼”，吊挂品牌logo的LED灯箱，下方设置展台展示金茂科技最新的旗舰产品。此处如相机“取景框”般的“秀场”可以紧紧地吸引广场经过的人群，完美地实现了室内外的交流互动。

The corner of the Yellow River Square is an excellent window for external display. HOT Design team cut out a spherical space as the "eye of the street corner" of the exhibition hall, hang the LED light box with the brand logo, and set up a booth below to display the latest flagship products of JINMAO Technology. Here, the "show field" like the camera "viewing frame" can tightly attract the people passing by the square, and perfectly realize the interaction between indoor and outdoor.

▼位于黄河广场的“街角之眼” Eye of the street conner ©刘俊男

▼从室内透过“街角之眼”可以看向室外 People is able to see the outside through the “eye” ©刘俊男

▼“街角之眼”与魔镜 the “eye” and magic mirror ©刘俊男

复合照明
Composite Lighting

我们采用白色软膜天花环形灯作为主照明，在地面围绕展区中央设置一圈圈逐渐扩大的感应灯带作为辅助照明，“涟漪”般荡漾的灯带使得硬朗的地面如水面般柔美轻盈，加上亚克力切片造型带来的层叠感，如同将宇宙星轨重现于展厅之中，使观者仿佛身处一处崭新的高纬度外星空间。

We use white soft film ceiling ring lights as the main lighting. Around the center of the exhibition area, we set up gradually expanding induction light strips as ambient lighting. The light strips on the floor mimic the water ripple. Gradually layered acrylic slices looks like the cosmic star trails, making the viewers feel like they are in a brand-new high-latitude extraterrestrial space.

▼顶部软膜天花照明和地面涟漪灯带组合打造极具科技动态感的展陈氛围 Soft film ceiling and ground light strips offer dynamic atmosphere ©刘俊男

▼地面涟漪灯带组合Ground light strips ©刘俊男

展陈：多样化的精心定制
Display: Multi-Customization

定制 Customize
为了达到沉浸式的观展体验，我们从吊挂LED屏到内嵌展板，再到展台、VI系统等进行了一体化定制。上中下三层级视线高度的展陈，结合媒体创造的声音环境，从而达到沉浸式的最终效果。
In order to achieve an immersive experience, we have completed integrated customization， from hanging LED screens, embedded display panels, and booths to VI systems, etc. The displays of the upper, middle, and lower levels of sight heights, combined with the sound environment created by the media, make an immersive effect happen.

▼展厅内展陈设备均为定制设计 Customized Exhibition devices ©刘俊男

展板
Display board

展板仓位通过对球形墙体方形负切得到，其位置根据展陈流线以及对应性进行设置，每块展板也是根据展品的尺寸进行精确定制。
The position of the exhibition board is obtained by negatively cutting the square of the spherical wall, and its position is set according to the exhibition circulation and correspondence between boards. Each exhibition board is also precisely customized according to the size of the exhibits.

▼展板内嵌于球状造型之内 Exhibition board embed in the sphere ©刘俊男

展台 Booth

我们为展厅设计了两个独立展台和两个嵌入式展台。
独立展台都以锥形作原型，和球形空间相呼应。每个展台切分为六块区域，可搭配互动显示屏幕灵活展陈，一次可根据需要展示3-6组展品。
We designed two stand-alone booths and two built-in booths for the showroom.
The independent booths are based on the cone shape, echoing the spherical space. Each booth is divided into six areas, which can be flexibly displayed with interactive screens. And 3-6 groups of exhibits can be displayed at the same time if necessary.

▼顶部软膜天花照明和地面涟漪灯带组合打造极简科技感氛围 Stand-alone Booth Based on the shape of cone ©刘俊男

▼嵌入式展台与飘板主体结构融为一体，以椭圆平台作为原型，用于展示零件产品 Build-in Booth merges with main structure, oval shape, design for component display ©刘俊男

平面视觉设计
Visual Brand Identity

平面视觉设计包括了街角空间LOGO广告牌、吊挂展板排版、展台界面、导览文字等，所有细节都由团队设计把控，确保与整体空间的和谐与统一。
The team has controlled all details of the visual brand identity design, includes the LOGO billboards in the corner space, the layout of the hanging exhibition boards, the booth interface, the guide text, etc. ,to ensure the harmony and unity with the overall space.

▼定制化的平面视觉设计 Customized Visual branding identity design ©刘俊男

施工：自主创新的数字建造技术
Construction: Creative Digital Fabrication

展厅形态的自由性，以及非标准性使得施工建造成为核心技术难点，大界机器人（ROBOTICPLUS.AI）作为此项目亚克力装置的施工合作方，配合设计团队开发了众多具有创新性的建构体系和技术。
The freedom of the form and the non-standard nature make construction a core technical difficulty. ROBOTICPLUS.AI, as the construction partner of the acrylic slices in this project, worked with the HOT DESIGN team to develop many innovative construction systems and technologies.

▼亚克力球状造型构造分析 Structure analysis of acrylic sphere ©HOT炽造设计

考虑到成本控制性、可建造性以及安全性，我们选用白色亚克力作为主要材料，通过切片叠砌的方式塑造空间造型。为了实现无柱结构空间效果，我们采用自行研究开发的亚克力拱形堆叠+背板铝合金定制固定龙骨+吊顶牵引龙骨三大固定结构体系模式，得到了极其安全牢固的异形空间造型。
Considering the cost, buildability, and safety, we chose white acrylic as the main material and shaped the space by stacking slices. In order to have a column-free space, we adopted three fixed structure systems, acrylic arch stacking, aluminum alloy with the back panel, and ceiling traction keel, which was developed by ourselves, and we finally obtained an extremely safe and stable special-shaped space.

▼自主研发的亚克力结构数字建造体系 Self-developed acrylic digital construction system ©大界机器人

为了满足施工可实施性以及保障空间造型视觉效果的前提，双方针对亚克力飘板悬挑长度与厚度、飘板垂直间距、背板厚度、亚克力分缝逻辑以及孔缝距离进行了反复推敲与实验，敲定了亚克力造型设计遵循8mm厚飘板悬挑15公分搭配1mm厚背板，7.2cm的等间距层高，亚克力板分缝的位置遵循了中心放射性对称、对齐的原则，并预留2mm变形宽度。
In order to meet the feasibility of construction and to ensure the visual effect of space, we worked with the contractor closely to conduct repeated deliberation and experiments on the cantilever length and thickness of the acrylic slices, the vertical spacing of the slices, the thickness of the back panel, the logic of the acrylic seam and the distance between the holes and seams. It was finalized that the design follows an 8mm thick slice with a 15cm cantilever, a 1mm thick back panel, and an equidistant layer height of 7.2cm. The position of the acrylic slice seams follows the principle of radial symmetry and alignment in the center, and a 2mm deformation width is reserved.

▼8mm厚亚克力飘板所带来的丰富空间层次8mm thick acrylic slice offer rich spatial feeling ©刘俊男

通过对原始飘板模型的数字拆解，主体结构以球体为单位被分成9大区域。每个区域
每一块飘板都有对应编号，工厂完成切割加工后运至现场，施工人员可方便地根据编号进行定位与安装。这一做法保证了2671块飘板高效与准确地得以组装施工，实现了两个月内造型竣工的目标。
Through the digital disassembly of the 900 floating acyclic slices model, the main structure is divided into 9 major areas in units of spheres. each area and each slice has a corresponding number. After the factory completes the cutting process of the slices, they were transported to the site. The construction workers can easily locate and install them according to the number marked. This approach ensures that 2,671 floating panels can be assembled efficiently and accurately, and help us to achieve the goal of completing the construction within two months.

▼首层、10层、20层以及40层飘板编号图 Numbering map of first, 10th,20thand 40thslices ©大界机器人

隐蔽的服务：看不见的设备
Concealed Service: Invisible Equipment

亚克力异形造型空间需要考虑与空调新风口、消防喷淋、烟雾报警器以及检修口等设备的巧妙结合。设计将空调设备都放置于球体外侧空间，定制了长条形风口并隐藏于顶部飘板之间，同时顺应球体顶板造型趋势设置椭圆形设备检修口，最大程度保证了空间语言的纯粹统一。
Special-shaped Acrylic space needs to consider cleverly how to combine with new AC vents, fire sprinklers, smoke alarms, and inspection ports. The design places the AC in the outer space of the sphere, customizes the long-shaped air outlet, and hides it between the top floating plates. At the same time, elliptical equipment inspection openings are set up in accordance with the shape of the spherical roof plate, which ensures pure and unified spatial language to the greatest extent.

▼空调出风口与喷淋烟感等隐藏于亚克力层板中 AC vents, fire sprinklers and smoke alarms were hidden between the slices ©刘俊男