方舟2022-DOUBLE BOO 西店记忆概念店

• 项目名称

  方舟2022-DOUBLE BOO 西店记忆概念店

• 设计单位

  木又寸建筑事物室

• 主持建筑师

  常凯生

• 设计团队

  黄晓坤,石尚

• 项目业主

  北京名玳商贸有限公司

• 施工单位

  熊腾飞团队

• 不锈钢工程

  北京盛鑫达建筑装饰工程有限公司

• 地址

  北京市朝阳区西店记忆文创园D2-101

• 建筑面积

  350平方米

• 主要材料

  佐敦涂料JOTUN(外墙),佐敦涂料JOTUN(内墙),PU石皮,金属饰面板,喷砂不锈钢板,软膜天花

• 设计时间

  2021年 9月-11月

• 建成时间

  2022年 3月

• 摄影

  吕博

• 视频

  木又寸建筑事物室

• 翻译

  陈相营

无穷大的宇宙空间浩瀚无边。宇宙时空亦在不断运动演化。
The universe is in constant motion as far as its vastness allows. 

服装将人的身体包覆，与身体体验和视觉知觉紧密连结。人类无穷尽的生产创造活动，在不同时空留下无数优秀的服装、配饰创意作品。
Likewise, humanity is in constant creativity so long as their sensitivity touches clothes and accessories that cloth and connect them corporeally and perceptively.

DOUBLE BOO汇集诸多当代创意服饰品牌、产品，于西店记忆开幕的新的概念零售店是承载服装、配饰品杰作穿越时空的新时代方舟。
Right in this sense, DOUBLE BOO beholds its new concept store to be opened in Beijing’s Cidi Memo iTown as an Ark for the New Age as contemporary creative apparel brands and products have been brought together there so comprehensively.

AtelierTree的设计策略充分回应品牌方经济高效的基础建设需求，构建基于实用格局的整体单纯的消费体验架构，从功能布局、销售动线组织、建筑立体形象塑造等多层面强化和呼应场地条件特质。融合对宇宙时空魅力的联想、营造、表达，扩大品牌空间体验的广泛价值与能量。
It is AtelierTree’s design strategy that associates the infinite charm of the universe with construction and expression to augment the values and energy spatially for the very brand store there, apart from satisfying its basic demands for efficiency and economy by establishing an overall super-clean consuming experience from functional layout, sales-line organization to three-dimensional imagery based on the site conditions.

DOUBLE BOO西店记忆概念店延续三里屯店的空间印记，将无穷大符号∞物化为主要天花形状和主入口的门把手造型。∞链接了品牌基因与场地特征，孕育出向往无穷大宇宙深邃神秘元初魅力的新店空间的主体形式，一个黑与白立体交融，虚与实对话共生的当代零售体验场所。
While continuing its concept store’s spatial imprint in Sanlitun, here DOUBLE BOO has ∞, the infinity symbol, featured on its ceiling as well as the handles at the main entrance. In this way, the brand genes and the site conditions are hinged together, and an ontological form is conceived of the infinite depth and primary simplicity of the universe; namely, a contemporary place of retail experience that blends the black and the white, and mediates the void and the solid.

店铺选址于西店记忆创意园区区域核心建筑的地面层，拥有方正的平面形状。店铺的三面临接室外通道与广场，与园区公共空间密切接触。场地西侧，坚实厚重的钢筋混凝土高架铁路桥是历史的遗迹，它南北向贯穿整个创意园区。桥下两侧是园区主要通路与步行通道；场地北侧即是园区核心运动休闲广场，丰富多元的活动在此发生、人流在此聚集。
The store is situated on the ground floor among other core buildings of the Cidi Memo Creative Park, covering a square plan. Three out of all four sides face the passage and plaza immediately as a continuum of the public spaces. To the west, a monumental concrete elevated railway bridge stands as a modern relic, spanning all through the park in the north-south direction. The main passages and walkways of the park are arranged right under it along both sides, which, along with the core sports and leisure plaza to the north, engenders colorful activities and converges streams of people.

内部空间分为服装展示区、配饰品陈列区、Bar、仓库和管理办公等功能区域。主要展陈区域紧邻公共通道与广场，两个出入口连接西南角步行人流与北向广场上的密集人群，展陈区内部回字形的空间架构，提高空间的利用效率，极大提升商品展示数量，也形成双层环形连续流畅的顾客动线。Atelier Tree通过对室内动线上墙体与展架的虚实界面的有效配置，协调购物体验与陈列数量之间的平衡。
The interior is zoned into five sections: apparel display, accessory exhibition, bar, storage and office. The main display area adjoins the public passage and plaza, with its two entrances catering to the streams of walkers from the southwest corner and crowds from the plaza in the north. A rectangular-ambulatory plane not only improves the spatial utilization and maximizes the displayed goods, but also forms a double-ring-shaped endless circuit for the passengers; all along which the shopping experience versus displaying quantity is also well balanced as AtelierTree has effectively coordinated the solid-void interface between the circuit-walls and the display-shelves.

外部立面与内部空间紧密联系，以强烈的虚实对比凸显建筑与周遭环境协调互动的积极姿态。在西南角的水吧空间外墙与展陈区面向北部广场的外墙上，利用大块的透明玻璃使内部空间向外开放，促进室内空间与街道公共空间的交往，强化水吧对外活动的能力与展示区北部朝向公共广场的能量。将西部朝向高架铁路桥主要立面，构建为整体封闭的大尺度几何体量，呼应遗存铁路高架桥桥体结构的巨大尺度感。建筑整体回到体量形成的巨石般的粗狂的原始状态，方舟和店铺则从“原石”中“雕凿”而出。
A positive gesture well-suited to the environment is also created through a strong void-solid contrast resulting from the closely interlocked exterior and interior. In the outer walls of the water-bar in the southwest corner as well as those of the northward-plaza-facing display section, large transparent panes of glass are adopted to open the interior outward, enhance communication with the street, and invigorate the magnetism of both spots to the streams of people outside. In the west, where the elevated railway bridge is mainly confronted, a wholly-closed enormous mass of geometry echoes the monumental sense of scale while reducing the building into a wildly robust monolith, the “carving out” the Ark and store.

黑色，布满建筑外部的几何实体与室内空间的大部分墙体。加厚的墙体是空间的隔断，墙体又通过开挖，形成服饰展陈的凹槽。凹槽内表面铺贴金属质感饰面板材，与墙体外表大面积的涂料和岩石条纹对比呈现出观感与触感的层次。白色的∞形软膜灯箱天花漂浮跨越主要展陈区的南北，光从天花洒向地面，也从展示凹槽的内部漫射在墙面。白色从光中持续生发，在黑色实体表面黯然消隐，能量的运动在每一个不动的瞬息存在。人的身体的介入，使黑白、虚实被察觉，能量的运动呈现为生命的流转。
All the external masses and most of the internal walls are fashioned in black. The walls are thickened for spatial separation, and then carved into niches for apparel display, with metallic sheets foiled inside, contrasting the outer vastness of paint and rock-grains in both sight and texture. Whiteness generates from the light continuously, then fades out upon the black solid, as if the transition of energy were caught by snapshots. Right in there, the human intervention by the body makes the black-white and void-solid tension perceptible, and the movement of energy is embodied as the journey of life.

中国古代哲学家老子在《道德经》中说：道生一，一生二，二生三，三生万物。
Atelier Tree在此时此地希望借助为众多的服饰品牌和产品营造容纳之器的过程，回望宇宙万物的原力。在对中国传统哲思“道”的体悟中，使无尽创意、复杂形式蜕变为虚实、黑白的单纯；籍由空间、时间与纯粹身体互动关系的探索，抵达即将开启宇宙时空探索旅程的新时代生活。
In his “Tao Te Ching”, the philosopher Lao Tzu in the Chinese axial period asserted that “One (Tao) begets Two (yin and yang), Two begets Three (Heaven, Earth and Man), and Three begets all things. ” The very beginning and momentum of our universe and fellow-things are worth musing, as AtelierTree attempts here this time, by turning the numerous brands and products of apparel into an accommodating container. The rumination of the traditional philosophy of "Tao" leads to the abstraction of the endlessly creative complex forms into the simplicity of solid-void and black-white; with the assistance of the interactive relationships exploring in between space, time, and body, the upcoming new-age life will be approached and an imaginative journey into the universe will be embarked.